When the client came to our office with the ideal of the project, he asked us to think about everything, from the name to the decoration.
We looked for a short and easy to remember name. For the isotype, we relied on the face of the fox seen from the front. The sans-serif typeface closes the package. A color palette was sought to accompany the identity of the brand.
For the Bar, we sought to create a modern atmosphere, but at the same time warm and welcoming, to attract both the young public and the already habitual wine tasters.