The client

Ferroexpreso Pampeano is a transport company with more than 1000 employees.

The project

Despite its more than 30 years, the company had never developed a brand manual to be used in its visual communication.
We were asked to create a manual that standardizes the use of its already in force logo, keeping the colors, but adding styles, fonts, additional colors and the use of the brand, both in physical and digital formats.
The manual is currently used for all their external and internal communication.